Tag Archives: sustainability
Posted on 19. Nov, 2012 by CraftyFox.
Inspiration for this post began after ear-wigging into a conversation on the train recently when I overheard someone from a bee charity discussing the plight of the humble bee and the impact their demise has on the pollination of (apparently) 90% of the world’s crops. A few weeks passed without much more thought on the [...]
Posted on 17. Nov, 2010 by phaedrus.
It has been brought to my attention that the word “crunchy” is apparently now used to describe people who voluntarily make sacrifices in their lives for the good of the environment. So next time you refer to someone as green, or environmentally conscientious or a bleeding hearted tree-hugger, why not consider this new and potentially [...]
Posted on 07. Sep, 2010 by phaedrus.
Just when you thought that Google had finally secured control of the entire universe, they have added another service to their digital empire, this time in the field of energy conservation. Google Powermeter is intended to provide households with a way of tracking, with a view to lowering, energy consumption and wastage. Google’s philanthropic arm, [...]
Posted on 13. Aug, 2010 by phaedrus.
This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article. With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical [...]
Posted on 06. Jul, 2010 by phaedrus.
Last week, Aurora attended the Better Climate for Camden Environmental Excellence in Camden Organisations (EECO) Awards 2010 ceremony. Many like-minded organisations from the London Borough of Camden gathered at Centre Point for a pleasant evening of sharing ideas about and gaining recognition for environmental achievements in business and buildings management. Aurora was up for an [...]
Posted on 24. Jun, 2010 by phaedrus.
PR Week has reported on the BP oil spill, analysing the company’s recovery communications strategy. Click here to access the article. Aurora also wrote a blog post last week on what we could learn about social and traditional media in a crisis. In another article in the same issue, a contribution from Solitaire Townsend, co-founder [...]
Posted on 11. Jun, 2010 by phaedrus.
British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]
Posted on 08. Mar, 2010 by phaedrus.
…but we are neither sick nor envious. Quite the opposite in fact, we are healthy and happy to be making good progress with our sustainable business initiative, having received ‘going green’ status from the Camden Climate Change Alliance who provide an excellent free service to small businesses in Camden. And, while envy can be defined [...]
Posted on 02. Mar, 2009 by phaedrus.
As every New Year dawns, millions of people tell themselves and others that they will improve their lives in some way, more often than not, in terms of their health. A really effective way of doing this is by taking up cycling. Hours spent travelling in a busy week are unavoidable and often seen as [...]