Posted on 26. Oct, 2011 by neilcrump in Communications, Health, Industry, News, People, Web 2.0
Hey there, Claire and I are delighted to announce the launch of The Social Moon, in which we are advising partners, which is led by our friend Alex Butler. As an agency we’ve always loved digital and social and we’ll be working collaboratively with The Social Moon to offer clients the best of the best in integrating digital communications into marketing and communications programmes.
You can reach Alex on +44 (0)7850 771215 and all Claire and my contact details are here.
Here is how a number of outlets have covered the launch:
Here is the official news release for your perusal:
New agency, The Social Moon will offer unique services to healthcare and pharma clients
London, 25 October 2011; The UK’s first digital-only marketing communications agency for the healthcare and pharmaceutical industry launches today. Founded, owned and headed by Managing Director, Alex Butler, The Social Moon provides the high quality of work in-house teams need, delivered by an agency team with a proven record of success.
Butler, former marketing communications manager at Johnson & Johnson EMEA and digital strategy and social media manager at Janssen Pharmaceuticals said: “We have the experience to support clients from strategic design and process development through to delivery, implementation and management. We can work across an organisation to bring people together to make it happen.”
Over the last three years Butler has developed models that will help people both understand the social web and integrate it successfully into their business. The Social Moon’s ‘Ladder Of Engagement’ helps organisations share information effectively, placing the value of a business where people now reside on the web, stepping up to collaborative and shared production working with people to build a cooperative communications strategy that works with communities. The Ladder then takes clients on to harness the power of collective action.
The agency will offer digital and social business strategy, digital marketing, social media, online communications and public relations, online advertising, and clinical trial recruitment. In addition based on broad experience of facilitating digital change in a healthcare business, The Social Moon will deliver senior level coaching, training and organisational support to accelerate and simplify a business’s ability to be social online. The agency will also uniquely offer online crisis management.
The Social Moon is already helping clients understand and integrate online healthcare communications that are measurable and demonstrate true value to their organisation. Butler Iaunches in partnership with Aurora Healthcare Communications owners Neil Crump and Claire Eldridge who will both act as advising partners.
The Social Moon is soon to launch a website based around a high quality blog filled with comment, analysis and free resources to help clients manage their online strategy. This will include a weekly ‘White Board Friday’ video series where Butler will help people understand and implement concepts and strategies including information architecture, mobile, games for health and social media strategy and evaluation.
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For further information contact Alex Butler on +44 (0)7850 771215 /
@the_social_moonPrior to the launch of the integrated site you can find The Social Moon at:
Tags: aurora, aurora health pr, Social media
