Under the gavel
Posted on 26. Mar, 2010 by Ze Frollein in Health, Industry, News, People
A (court) case for better healthcare media relations
All of us working in the healthcare communication industry have probably come across some press materials that left us wondering about the meaning of important-sounding words, jargon and highly medical terms lined up throughout the document resulting in a yawn-inducing response.
Often, they may match the content of a medical dictionary in terms of accuracy or have been reduced to complicated facts rather than a winning story – after numerous rounds of approval review – to ensure Code-compliancy, but would they ever see the light of day on the pages of a national newspaper? Beyond this, would they ever achieve what they set out to do – reaching an audience and informing about health news? In one word… no! Instead, they are doomed to land directly in the darkness of the virtual bins of health journalists’ email boxes.
Well, help is at hand. For everyone who takes an interest in this matter and would like to hear about what compelling media materials look like and how to make them both compliant and journalist-friendly, we are inviting all communications and marketing executives, medics and signatories to attend our exclusive evening event at Brown’s Court house in central London on 21 April 2010.
Our judge, no other than Jacqui Thornton, former health editor of The Sun, will take us through an evening of lively debate with a jury of media experts, comprising consumer health and medical journalists, to pin down offending press materials and facilitate a better collaboration between pharma and media – for the benefit of reaching our audiences with those all important health stories.
If you work within the pharmaceutical communications industry and are interested in attending this free-of-charge event, please click here to confirm your attendance. Seats are going fast…
To read the latest blog post on the subject, click here.
Claire
01. Apr, 2010
I am very excited about this event. The ‘journalist jury’ is full of prominent health and medical journalists from press and broadcast outlets. The attendee list is growing by the day. As a communications agency, we are the brokers between clients and the media so facilitating this discussion is going to benefit all parties.