Aurora understands why pharma might hate social media. Our ‘We Hate Social Media’ YouTube campaign launches today and sets out to show how hatred can be overcome and why the mantra of ‘we hate social media’ should be consigned to the bin of old ideas.
Aurora wants to help pharma folk find the love for social media. In 140 characters we believe:
compliant engagement can b practically achieved & pharma has a responsibility to talk 2 its audiences
Neil introduces the campaign in the first of six videos that we are releasing this week on YouTube at www.wehatesocialmedia.com. Claire then explores why people might not think that pharma engagement is appropriate…
Tomorrow Sian (aka PR Mum on this blog) will explore why people in pharma might say we hate social media because of the regulations.